How Do I Know If A Brand Is Cruelty Free?

Lately there’s been a larger mention about cruelty free brands (Brands that don’t test their products / ingredients on animals), but unfortunately not every brand is cruelty free (Note a brand/product can be vegan but not cruelty free, and vise versa).

So by now you’ve probably found products you really love and unfortunately some of those might have been tested on animals.

(If you’re barely starting your makeup collection, going cruelty free should be easy)

Here are some easy things to do to find out if the brand you’re using is cruelty free:

  1. Check if the brand is on the Leaping Bunny certified list (You can also look for their logo on the brand’s products, however not all brands choose to use the logo as it may cost more)
  2. Check if it is on Peta’s certified list (You can also look for their logo on the brand’s products, however not all brands choose to use the logo as it may cost more)
  3. Google “Is *brand name * cruelty free?” or “Does *brand name* test on animals?”
  4. Go on the brand’s website, go to their FAQ (Frequently Asked Questions) and look for any questions+answers regarding animal testing and being cruelty free
  5. Email the brand and ask if they test on animals
  6. Check if the brand sells in China (A quick google search should make this easy)
  7. You can check my cruelty free brands lists by clicking here (Please note I am frequently updating this list)

 

Important Things To Keep In Mind:

  1. A brand can be vegan but not cruelty free
  2. A brand can be cruelty free but not vegan
  3. If a brand sells their products in China they’re not cruelty free (By law it is mandatory to test products on animals before selling them to the public in China)
  4. It’s important to do your own research on a brand/product. PETA/Leaping Bunny certified brands aren’t updated as much as should be necessary and brands often change their policies (Ex: Burt’s Bees now sells in China however they were and still are on Leaping Bunny’s cruelty free list)
  5. If a brand says they “don’t test on animals except where required by law” then yes… they do test on animals
  6. Most of the times if a brand doesn’t give you a yes/no answer, they most lilely do test on animals
  7. Some brands will try to justify testing on animals by any excuse, but the truth of the matter is animals and people aren’t the same. Something could work on whatever animal they test it on, and not work on a person (Vise Versa)

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